The Pptarmigan

Audiobooks and some with pages

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Book 7: The Art of the Start - Guy Kawasaki

ACTUAL BOOK

You’re going to start seeing a theme here.  While I’m still listening to audiobooks for pleasure, my actual reading time is consumed with books on startups for my new project.  There are a million books out there on all of the things that you need to do when starting a business.  Most of them read like textbooks and your eyes start to glaze over after the first few pages.  Not this one.  Kawasaki has put together a fantastic book that speaks more in generalities, but has an unbelievable amount of insight.  The book is designed to help anyone starting anything (project, business, career, etc), but given Kawasaki’s background (Macintosh and Garage Ventures), it’s tailored to startups that will ultimately seek funding.  Each chapter is well organized, starts with a quick “GIST” of the topic, and ends with a FAQ section.  I imagine I will be reading the book a number of times and highly recommend it.

Filed under non-fiction book startup business Guy Kawasaki

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